Swiish was founded by two sisters, Sally and Maha. The name SWIISH stands for: Stylish Women Inspiring Inner Strength, Health and Happiness. We love the ethos behind their brand - that you don’t have to spend a fortune to feel amazing inside and out. Sally, Maha and the SWIISH team also run the charitable initiativeWISH by SWIISH, designed to bring a little joy and happiness into the lives of those suffering serious illness. They’re also super proud to be running a business that is eco-friendly and paperless.