Privacy Policy


Dear Mama, 

We don’t want you to worry about the security of your personal information. Rest assured, we take protecting any information that you give us very seriously. Our Privacy Policy below sets out how Dear Mama Store collects, uses and protects your personal information when you visit our website or make a purchase from us.  This is in line with the privacy principles set out in the Privacy Act 1998 (Cth).

Our Privacy Policy should be read in conjunction with our Terms & Conditions,  of which this Privacy Policy forms a part. We trust that it will assist you in making an informed decision whether to provide us with any of your personal data.  

What is ‘Personal Information’?

In this Privacy Policy, we refer to any information that can uniquely identify an individual as “personal information”. 

Some examples of personal information we collect include:

  1. Usage data, including the version of your web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site;

  2. Personal data, including your name, address, contact details and payment information;

  3. Your interests in our products, services or events;

  4. Information about your dealings with us or anyone else; and

  5. Any other information which we may need to promote our goods or services.

If you give us personal information about another person, you should make sure that you are authorised to give us that information. You must also make sure to inform that person of who we are and that we may use and disclose their personal information in accordance with our Privacy Policy.

How Do We Collect Your Personal Information?

We collect your personal information through the following means:

  1. Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels; and

  2. Collected from you when you sign up to our newsletter, make a purchase from us, participate in our promotions and giveaways, or contact us.

We do not directly collect your credit card details to process your payment or for customer service purposes.  Your credit card details are collected, processed and stored directly by our third-party payment processors pursuant to their terms of use and privacy policies.  None of your credit card details are permanently stored with us.  However, we may collect your bank account details to process refunds.

Our store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. To learn more about Shopify’s Privacy Policy, click here. For Shopify’s Terms of Service, click here.

We use Google Analytics to help us understand how our customers use our website. You can read more about how Google uses your personal information here. You can also opt-out of Google Analytics here.

Use of Personal Information

Your personal information may be used by us for the following reasons:

  1. To provide products or services to you;

  2. To process your payment information and provide you with invoices and/or order confirmations;

  3. To arrange for shipping; 

  4. To screen our orders for potential risk or fraud;

  5. To understand your needs and to improve our products and services; 

  6. To load our website accurately for you, and to perform analytics on site usage to optimise our website;

  7. To manage our relationships with you and provide you with customer support;

  8. Internal record keeping;

  9. To provide you with information about our products, ideas, special offers or other information which we think you may find interesting; and

  10. For market research purposes.

We will not disclose your personal information to any third parties without your consent, unless we are required to by law or to the extent we use third parties to capture or manage your personal information on our behalf.

What Are Cookies?

We want to make your browsing experience as smooth as possible, Mama. To do that, we use a number of different cookies (no, not the lactation kind) on our site. These include functional, performance, advertising, and social media or content cookies. 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our website. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

You can control and manage cookies in various ways, including in your browser settings. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

What is the Meta Pixel (formerly Facebook Pixel)?

The Meta Pixel is a data-gathering tool we use that allows us to test, track, refine and target our ads to ensure our beautiful products are being seen by as many mamas as possible. 

It reports on the actions people take after viewing our ads on Facebook and Instagram. The Meta pixels are coding that we add to our website that tracks conversions from the ads we are running on Facebook. They also allow us to optimise our ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website. 

No personal information is contained in or collected as a result of using these cookies or pixels.

Facebook allows you to adjust how ads on Facebook are shown to you based on your activity on ours (and others’) websites. 


Our website is not intended for individuals under the age of 18. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

Information Security

We take reasonable steps to protect all information which we hold (including your personal information). We also take reasonable steps to hold information securely in electronic or physical form.

Access To Your Information

You may request access at any time to personal information we hold about you by emailing us. We will deal with all requests for access to personal information as quickly as possible, but may charge you a fee where access is provided.

Changes to Our Privacy Policy

We reserve the right to change our Privacy Policy at any time. Sometimes it will be necessary for us to update our Policy and we will do this by uploading any changes to this page. You should check our Privacy Policy on this page from time to time to ensure that you are up to date with any changes.

Need More Information?

For more information about our privacy practices or if you have questions, please contact us by email at

More information about privacy law and the Australian Privacy Principles is available from the Office of the  Privacy Commissioner’s website or in the Privacy Act 1998 (Cth).