OUR COMMITMENT TO YOU
What is ‘Personal Information’?
Some examples of personal information we collect include:
Usage data, including the version of your web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site;
Personal data, including your name, address, contact details and payment information;
Your interests in our products, services or events;
Information about your dealings with us or anyone else; and
Any other information which we may need to promote our goods or services.
How Do We Collect Your Personal Information?
We collect your personal information through the following means:
Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels; and
Collected from you when you sign up to our newsletter, make a purchase from us, participate in our promotions and giveaways, or contact us.
We use Google Analytics to help us understand how our customers use our website. You can read more about how Google uses your personal information here. You can also opt-out of Google Analytics here.
Use of Personal Information
Your personal information may be used by us for the following reasons:
To provide products or services to you;
To process your payment information and provide you with invoices and/or order confirmations;
To arrange for shipping;
To screen our orders for potential risk or fraud;
To understand your needs and to improve our products and services;
To load our website accurately for you, and to perform analytics on site usage to optimise our website;
To manage our relationships with you and provide you with customer support;
Internal record keeping;
To provide you with information about our products, ideas, special offers or other information which we think you may find interesting; and
For market research purposes.
We will not disclose your personal information to any third parties without your consent, unless we are required to by law or to the extent we use third parties to capture or manage your personal information on our behalf.
What Are Cookies?
We want to make your browsing experience as smooth as possible, Mama. To do that, we use a number of different cookies (no, not the lactation kind) on our site. These include functional, performance, advertising, and social media or content cookies.
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our website. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
You can control and manage cookies in various ways, including in your browser settings. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
What is the Meta Pixel (formerly Facebook Pixel)?
The Meta Pixel is a data-gathering tool we use that allows us to test, track, refine and target our ads to ensure our beautiful products are being seen by as many mamas as possible.
It reports on the actions people take after viewing our ads on Facebook and Instagram. The Meta pixels are coding that we add to our website that tracks conversions from the ads we are running on Facebook. They also allow us to optimise our ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website.
No personal information is contained in or collected as a result of using these cookies or pixels.
Facebook allows you to adjust how ads on Facebook are shown to you based on your activity on ours (and others’) websites.
Our website is not intended for individuals under the age of 18. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.
We take reasonable steps to protect all information which we hold (including your personal information). We also take reasonable steps to hold information securely in electronic or physical form.
Access To Your Information
You may request access at any time to personal information we hold about you by emailing us. We will deal with all requests for access to personal information as quickly as possible, but may charge you a fee where access is provided.
Need More Information?
For more information about our privacy practices or if you have questions, please contact us by email at firstname.lastname@example.org.
More information about privacy law and the Australian Privacy Principles is available from the Office of the Privacy Commissioner’s website www.privacy.gov.au or in the Privacy Act 1998 (Cth).